A bunch of weeks ago I decided to increase sales for AdRotate using Google AdWords. I watched their marketing video’s on how cool it would be and how much I would increase revenue. The only thing they didn’t mention was the only revenue I’d increase was theirs…
Obviously the first 2 weeks were a disaster. I wasn’t quite sure what I was doing and I my bids were too high. I burned through the first 50 euros very quickly. Then some dude from AdWords called me and told me I should use better keywords and had some ideas to start a “branding” campaign. Which I think was just a sneaky trick to up-sell ads. Since a new campaign also requires a separate budget, thus suddenly I would be spending more per day had I activated it as he suggested.
I didn’t know proper keywords at that time, so I kinda decided I would do that later. Then realized the new budget, next to my existing campaign and didn’t start the “branding” thing at all. Why? Branding is good… Sure. But I don’t know what my users want to see, and Googles advice for this campaign was “Use keywords of random items that your clients may look for, this can be as wide as cars, fishing equipment and airplane tickets”. In my ears this sounded a bit too vague to be useful. So after thinking that through, I didn’t do it.
I did however log in daily and spend almost an hour tweaking my bids, keywords, ads and all that fluff. I burned through 200 euros fairly quick with a “successful” campaign which yielded me 0% increase in revenue. I used tons of keywords which according to Google would have high traffic and were of “high quality”. Hundreds of thousands of impressions and very few clicks.
Then another rep called me in response to a Trademark issue with with of my ads and I asked her some advise to increase the usefulness of AdWords. She told me to make more campaigns with similar budgets (up-selling again?) and with that separate the campaigns to show only on their Display network (AdSense users) and the Search network (Google Search pages). I asked her why. She told me it’s her standard advise to everyone she talks to. Buuuuut, this contradicted the previous reps advise head on. He told me it’s best to keep it all in one campaign. So combine the Display and Search network in one campaign. She also advised me to change all keywords to a “narrow search”.
I’ve tried her advise too, lowered the daily budget a bit and separated the campaigns, changed a bunch of keywords and both campaigns are dead in the water now. No increase in sales, very few impressions and even less clicks. And no extra sales. And yes. All ads are in position 3 or higher.
So. almost €450 euros spent on something that yields nothing and apparently has no clear standard on best practises. If even their support/sales reps are not agreeing on what to do. I never saw one of my own ads anywhere because Google carefully prevents that. So I don’t even know if my ads are shown anywhere for real.
Your experience? What did you do to make it work? If at all…