You know, that site where people accept each other in their “connections” without ever talking. Where peoples worth is valued on how many connections they have and not on the contents of their profiles. Where the profile feed (or whatever that thing with updates is called) is so full of irrelevant stuff that it’s beyond useless. Where you are constantly talked into upgrading to a pricey monthly fee for no useful extras and where product pages are skewered so badly that I’ve decided to rather not list any more or my products on it than have Linkedin “promote” them.
The groups I joined, some with several thousand members, are quiet. The few discussions that do pop-up occasionally are about self promoting “I’ve launched this site/product/idea, what do you think?” or are about support/tech related things that belong on a forum for the product/item.
And since everyone does that, I thought; “well that could be useful.” So I’ve put some stuff out there. My recent OmniCard plugin for example. This was last week, so far I got 3 pageviews from Linkedin and Linkedin even imported the wrong url into the post which I couldn’t correct afterwards. So the only reaction on my “discussion” was me, correcting the link. I got a few profile views. But again, nobody clicked my link.
Skills & Reviews
I did get some good reviews from people I’ve worked with or for. But only after Linkedin prompted me to ask for them.
I did get some of my skills endorsed. But only after Linkedin asked others to do so.
Where is the initiative here.
And the other way around, nobody really asked me for a review. But neither do I feel inclined to write any. There is no incentive.
I endorsed a bunch of skills, sometimes I remove a few of them because I know the person doesn’t know shit about that. But I’m sure many just click “endorse” to get rid of the question.
I like to think that my profile is fairly complete and more importantly, true. But what’s the point if no one reads it and nobody acts on it. You may as well go to my real profile immediately and skip the Linkedin “experience.” Inmail is not free. But contacting me via my own site is… So why bother with Linkedin.
Luckily I’m in the somewhat “privileged” position that I do not need Linkedin to get me work so the lack of visibility and initiative isn’t a big deal for me. But imagine I would expect to find work, a proper day-job on there. I’d be pretty disappointed.
Product & Business pages
Maybe I’m missing something here other than an intuitive setup. I’ve made a business page on Linkedin a while ago. It looks like crap. It’s bland, boring and doesn’t invite people to contact me. I can’t really see a way to improve that.
Product pages are worse. Take the AdRotate page or Omnicard page for example. The logo… I uploaded a carefully made logo in high resolution. Look what Linkedin did to it. Pixelated and unreadable. And again, it’s a boring bland page which doesn’t invite the viewer to use the product.
With the growing number of people looking for work and the image that Linkedin has where “professionals” find work on there everybody now uses Linkedin. This made Linkedin into the new Facebook. Filled with uselessness and garbage.
And I’m guilty, too. This post goes on the Linkedin feed adding to the fluff. And I have a bunch of people in my connections I never talk to and so on.
A few exceptions aside of course. But overall, Linkedin has been fairly useless for me.
Note: This article is based on my experience with Linkedin and what I hear around me from other people. This article does not necessarily reflect the experience of others.